Tag Archive

P&G Goes Down the Drain.

Published on June 22, 2012 By admin

P&G needs drain clean the businesses are clogged up. “P&G cuts its earnings guidance, lowered its outlook which is worrisome sign,especially after P&G  reported The and s string of weak results What happened? They are in hyper competitive markets. They either did not know it or did not know what to do. They did not know [...]

The Risk of Not Being a Risk Taker

Published on April 19, 2012 By Steven Weiss

  Executive Memorandum CONFIDENTIAL To: The New CEO From: The Previous CEO (now Chairman of the Finance Committee) Date: February 2012 Re: The Risk of Not Being a Risk Taker Thank you for your prompt response to my last memo.  Thanks also for asking me to write another memo.  I am flattered. We are a [...]

White Christmas Coca-Cola Cans

Published on December 1, 2011 By Steven Weiss

Every decade or so, the folks at The Coca-Cola Company do something idiotic with the brand. In this case, Coca-Cola introduced white Coca-Cola cans. A spokesman for The Coca-Cola Company was quoted as saying, “The white can resonated with us because it was bold, attention-grabbing and reinforced the campaign theme. Coke marketing executives wanted a [...]

This Bud’s For…Who?

Published on June 28, 2010 By Steven Weiss

In a Wall Street Journal article [June 28, 2010], Carlos Brito,  Anheuser-Busch InBev’s chief executive, discussed his plans for Budweiser.  He cites global expansion and rebuilding the brand in the United States.  I agree with him that the mega-brand strategy is correct.  However, I cannot help but wonder if we have not been sending the [...]

Two That Get It. One That Doesn’t.

Published on June 25, 2010 By Steven Weiss

Two Organizations That Have Disregarded Previous Instructions Third tier brands do best when they take risks.  Infiniti has redesigned the M37 and M55 models. They have made vehicles that are surprising and different.  They reshuffled the deck. The Financial Times ran an article [June 21, 2010] about Dean Lynn who took over the Berkeley Business School. [...]