Tag Archive

Remember “Niche Marketing”

Published on November 13, 2012 By Steven Weiss

Remember how we assumed that markets were already well-defined,”mature” and of relatively fixed size, so we fought only for a fractional piece of them.”Nobody bothered to figure out what if everybody settled for a fractional piece, and nobody made an effort to expand the market, the end result a no growth profit zone. Not many enteprises [...]

Wal-Mart Cares. Wall Street Does Not Care.

Published on November 16, 2011 By Steven Weiss

Wal-Mart is sticking to low prices. Wal-Mart profits fell 2.9% from a year ago.  Wal-mart’s margins will continue to fall because they are investing in low prices for the holidays. Basically, Wal-Mart is lowering them or if they receive higher prices from their vendors, they are not passing those increases along.   Wal-Mart is also [...]

Manufacturers Are Committing Suicide.

Published on May 3, 2011 By Steven Weiss

While I have written about this before, it still boggles my mind that manufacturers allocate approximately 70% of their budget for promotional and merchandising allowances. That is like giving the US nuclear arsenal to Iran. Retailers are manufacturers’ number one competitors. For example, Wal-Mart rakes in the dough which it uses to promote its private [...]


Published on February 23, 2011 By Steven Weiss

The average Wal-Mart customer didn’t leave Wal-Mart.  What happened is Wal-Mart left the customer.  Wal-Mart lost its grip on U.S. households earning less than $70,000 a year to other discounters.   Wal-Mart wants to be all things to all people but the supercenter is not the way to do that.  Wal-Mart is returning to its [...]

Companies That Have Disregarded Previous Instructions And Those That Have Not

Published on July 15, 2010 By Steven Weiss

HAVE • Apple: The largest mobile device company in the world. • Google: Has a healthy disregard for the impossible. • The Coca-Cola Company: Pioneer in distribution, marketing, advertising. • US Army: From fighting wars to nation building. • Nike: Refined and redefined running shows and cradle to cradle sustainability. • Patagonia: First to pledge [...]