Tag Archive

Managing Brands to Build Brand Equity and Profits

Published on March 20, 2012 By Steven Weiss

Executive Memorandum CONFIDENTIAL To: The New CEO From: The Previous CEO (now Chairman of the Finance Committee) Date: March 20, 2012 Re: Managing Brands to Build Brand Equity and Profits Thanks for the extremely gracious reception you gave to my memo on “Managing the Consumer as An Asset.”  I’m glad you found it useful. Thanks [...]

More For Less. Less For More.

Published on September 15, 2011 By Steven Weiss

I do not understand the logic behind P&G and Kraft raising prices and at the same time reducing package sizes. Their strategy of less for more is especially egregious during these tough times. They should be doing the exact opposite. They’re pricing strategy should be more for less. They both claim that they are consumer-oriented [...]

Declining Expectations About the Future

Published on August 30, 2011 By Steven Weiss

We find ourselves in a period where it is presumed that the future will be less attractive than the past. This seems to be the case, not only in the United States, but also throughout much of the world. While the expected deterioration can be attributed to a variety of causes, there doesn’t seem to [...]