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Wall Street “Wizards” Just Presided Over the Biggest Money Drain in History – And They Are Getting Off Scot Free

Published on November 27, 2012 By Steven Weiss

Executive Memorandum CONFIDENTIAL To: The New CEO From: The Previous CEO Date: November, 2012 Re: Wall Street “Wizards” Just Presided Over the Biggest Money Drain in History – And They Are Getting Off Scot Free I imagine you are as furious as I am at the way Wall Street’s minions managed their global bloodletting.  They [...]

Managing Brands to Build Brand Equity and Profits

Published on March 20, 2012 By Steven Weiss

Executive Memorandum CONFIDENTIAL To: The New CEO From: The Previous CEO (now Chairman of the Finance Committee) Date: March 20, 2012 Re: Managing Brands to Build Brand Equity and Profits Thanks for the extremely gracious reception you gave to my memo on “Managing the Consumer as An Asset.”  I’m glad you found it useful. Thanks [...]