Tag Archive

The Picasso Brand

Published on January 2, 2013 By Steven Weiss

“The first artist as a brand was Picasso,” (The Art Newspaper, December 2012). Picasso controlled the relationship between production and distribution.  Picasso excited demand with a continuous stream of new styles. Collectors dutifully moved on from the Blue Period to Cubism just as consumers later moved on from a ’57 Chevy Bel Air to a [...]

Managing Brands to Build Brand Equity and Profits

Published on March 20, 2012 By Steven Weiss

Executive Memorandum CONFIDENTIAL To: The New CEO From: The Previous CEO (now Chairman of the Finance Committee) Date: March 20, 2012 Re: Managing Brands to Build Brand Equity and Profits Thanks for the extremely gracious reception you gave to my memo on “Managing the Consumer as An Asset.”  I’m glad you found it useful. Thanks [...]