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Tapscott vs Shirky: TEDGlobal.

Published on November 19, 2012 By Steven Weiss

Don Tapscott,  “Big Data, business intelligence, and next generation analytics can help deliver more effective targeted communications to customers.  And with detailed individual knowledge we can deliver better, personalized value (products and services) to them.  But in many ways this is just fine tuning of the old paradigm in marketing where companies deliver message and [...]