Tag Archive

GMCR: Drowning in Coffee grounds.

Published on June 6, 2012 By admin

Diagnosis: GMCR can not over come the following; mismanagement, missed opportunities, intellectual deficits, margin erosion, deep pocket competitors, stuck. Guiding Policy:  re-think, reinvent, revitalize, restructure.  restock talent.  reduce risks. create raving consumer. Prescription:   Divest. Partner. Outsource.  Identify buyers.  Identify alliances. Buyers:  The Coca-Cola Company, The Pepsi-Cola Company, Nestle, Starbucks, Private equity firms, Unilever, McDonald’s, [...]

Pepsi Takes Aim At Coca-Cola’s Icons – Financial Times [July 19, 2011]

Published on July 19, 2011 By Steven Weiss

Pepsi-Cola has launched television advertising in the US casting Santa Claus and polar bears, classic Coke mascots, as converts to the Pepsi’s core cola brand. Pepsi-Cola is in full retreat and will lose market share and their cost of business will increase. Loyal users will feel betrayed. They are drinking Pepsi-Cola for several reasons: what [...]

Diet Coke Surpasses Pepsi-Cola

Published on April 4, 2011 By Steven Weiss

Diet Coke has surpassed Pepsi-Cola in sales for the first time. The Refresh America campaign did not refresh the brand. Pepsi-Cola needs to build the brand before they lose the next generation of consumers. Pepsi-Cola was a marketing king, now they are paupers.

Two That Get It. One That Doesn’t.

Published on June 25, 2010 By Steven Weiss

Two Organizations That Have Disregarded Previous Instructions Third tier brands do best when they take risks.  Infiniti has redesigned the M37 and M55 models. They have made vehicles that are surprising and different.  They reshuffled the deck. The Financial Times ran an article [June 21, 2010] about Dean Lynn who took over the Berkeley Business School. [...]