Tag Archive

“Predictably Irrational” by Dan Ariely

Published on April 12, 2013 By Steven Weiss

“Predictably Irrational” by Dan Ariely – If you have ever wondered how consumers make decisions this is a must read.  There are several examples–Starbucks, Coke, Duke basketball tickets, healthcare–all focus in on decision drivers that will turn your world upside down. I fell into that category. Consumer relationships and treatment is top-of-mind. His observation; “You can’t treat [...]

Pret A Profit

Published on August 9, 2011 By Steven Weiss

Pret A Manger stores are great examples of how to operate differently in the fast food industry. The turnover rate is about 60% yearly.   That’s impressive considering the fast food industry  turnover rate can be 300 to 400 percent. So far this year, sales have increased 40% from the same period last year. Pret A [...]

Companies That Have Disregarded Previous Instructions And Those That Have Not

Published on July 15, 2010 By Steven Weiss

HAVE • Apple: The largest mobile device company in the world. • Google: Has a healthy disregard for the impossible. • The Coca-Cola Company: Pioneer in distribution, marketing, advertising. • US Army: From fighting wars to nation building. • Nike: Refined and redefined running shows and cradle to cradle sustainability. • Patagonia: First to pledge [...]