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2013 – Seeing What is Next

Published on December 17, 2012 By Steven Weiss

Introduction Seeing differently means questioning how we are doing things, whether we are working on new solutions to old problems, or creating new ways of doing things that have never been done or even thought about before. 1.  Disruption is the New Normal.  Management performance should not be measured by how much disruption it can [...]

Managing Brands to Build Brand Equity and Profits

Published on March 20, 2012 By Steven Weiss

Executive Memorandum CONFIDENTIAL To: The New CEO From: The Previous CEO (now Chairman of the Finance Committee) Date: March 20, 2012 Re: Managing Brands to Build Brand Equity and Profits Thanks for the extremely gracious reception you gave to my memo on “Managing the Consumer as An Asset.”  I’m glad you found it useful. Thanks [...]