Tag Archive

The New Reality

Published on October 2, 2012 By Steven Weiss

Confidential To: The CEO From: The Former CEO, now Chairman of the Finance Committee Date: October 2012 Re: The New Reality Thanks for the extremely gracious reception you gave my last memo. I’m glad you found it useful. Thanks also for asking me to write another memo. I’m flattered. Doubly so because I really intended [...]

Larry Ellison, is creepy, arrogant, presumptions and plays God

Published on June 5, 2012 By admin

Larry Ellison in a Wall Street Journal interview said, “Now we can track not only what products you’re buying, but what your’s saying about those products. We know who your friends are. We know what you’re saying to your friends. We know your friends’ friends.” Larry Ellison is collecting information without are knowledge. He is using [...]

Managing Brands to Build Brand Equity and Profits

Published on March 20, 2012 By Steven Weiss

Executive Memorandum CONFIDENTIAL To: The New CEO From: The Previous CEO (now Chairman of the Finance Committee) Date: March 20, 2012 Re: Managing Brands to Build Brand Equity and Profits Thanks for the extremely gracious reception you gave to my memo on “Managing the Consumer as An Asset.”  I’m glad you found it useful. Thanks [...]

The DPI Instruction Manual Update: Video Game Generationals

Published on December 22, 2011 By Steven Weiss

Video game generationals (16-18 year old) are spontaneous and collaborative multitaskers. Studies show that they perform seven tasks at a time on average in their free time like texting, instant messaging, checking facebook, using smart phones, gaming and watching television.  Video game generationals expect instantaneous access to everyone everywhere at anytime and do not have [...]

“The Commercialization of Friendship” By Micah White in The New Yorker, Nov 28, 2011

Published on December 1, 2011 By Steven Weiss

In the New Yorker, Micah White, Adbuster’s senior editor who is not on Facebook, calls the social network “the commercialization of friendship.” I have never thought of Facebook in those terms. Let’s assume that is true for a moment. In that case, Facebook users should get a portion of the advertising dollars. They are the [...]

Ham And Eggs

Published on November 21, 2011 By Steven Weiss

Keller Fay points out that, “There are nearly one trillion conversations about brands every year in the US alone.” 90% of those polled trust recommendations by their Facebook friends (Source: Exact Target August 2010) Product recommendations from family (63%) and friends (31%) are the most trusted (Source: Cone Inc. June 2010). ‘Personal search engine’ Greplin [...]