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“Predictably Irrational” by Dan Ariely

Published on April 12, 2013 By Steven Weiss

“Predictably Irrational” by Dan Ariely – If you have ever wondered how consumers make decisions this is a must read.  There are several examples–Starbucks, Coke, Duke basketball tickets, healthcare–all focus in on decision drivers that will turn your world upside down. I fell into that category. Consumer relationships and treatment is top-of-mind. His observation; “You can’t treat [...]