Tag Archive

Marketing In A Global Recession Revisited

Published on August 8, 2011 By Steven Weiss

I have talked about this before, but it bears repeating.  Now is not the time to abandon the consumer. In fact, now is the best time to invest in the consumer. Enterprises for the most part are raising prices due to a cost of goods increase and margin squeeze. I would do the opposite. I [...]

Brand Segmentation

Published on June 16, 2010 By Steven Weiss

Brand segmentation is alive and well.  So the story goes. The previous instruction: segment brands and develop line extensions to meet changing wants and desires.  The more the merrier seems to be these marketers’ belief. That may work for some products in the short term, but I suspect though, this model is self-defeating in the [...]