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Coors Light Overtakes Budweiser As No.2 Seller

Published on January 11, 2012 By Steven Weiss

Coors Light has done the seemingly impossible. It has become the No.2 selling light beer in the United States. The reasons why will be discussed over and over again. I am a beer aficionado. I do not know if that makes me anymore qualified than the herd. I live in St.Louis and Budweiser has become [...]

This Bud’s For…Who?

Published on June 28, 2010 By Steven Weiss

In a Wall Street Journal article [June 28, 2010], Carlos Brito,  Anheuser-Busch InBev’s chief executive, discussed his plans for Budweiser.  He cites global expansion and rebuilding the brand in the United States.  I agree with him that the mega-brand strategy is correct.  However, I cannot help but wonder if we have not been sending the [...]