Tag Archive

Harvard: “20 Logos We Love,” by Andrew Shea, April 13, 2013

Published on April 30, 2013 By Steven Weiss

Harvard: “20 Logos We Love,” by Andrew Shea, April 13, 2013 I recently read “20 Logos We Love – What Makes A Great Logo” was logo-light.  It needed further explanation and clarification. My turn. Logos are symbols and are just that – symbols.  Some of them are incredibly powerful and others are just so much [...]

What Is A Brand Anyway?

Published on October 4, 2011 By Steven Weiss

That’s a trick question.  A brand is not so much a “what” as a “who.” If a product is what you make, a brand is who you are. The word “brand” comes from ranching where the brand was the identifying mark individual ranchers used to identify their cattle. This brand had a three-fold purpose: one) it [...]

For Immediate Release: Disregard Previous Instructions, A New Consulting Company, Offers New, Non-Baloney/Non-Jargon Press Release. Also offers Radical Thinking That Makes Companies Make Money.

Published on July 20, 2010 By admin

ST. LOUIS, MO – July 20, 2010 – Disregard Previous Instructions, a new consulting company, instructs its clients to pretty much forget all the stuff they learned in B school and in their prior business experience and open their minds to a new way of thinking, because what businesses are doing now is not working [...]