Tag Archive

The Picasso Brand

Published on January 2, 2013 By Steven Weiss

“The first artist as a brand was Picasso,” (The Art Newspaper, December 2012). Picasso controlled the relationship between production and distribution.  Picasso excited demand with a continuous stream of new styles. Collectors dutifully moved on from the Blue Period to Cubism just as consumers later moved on from a ’57 Chevy Bel Air to a [...]

Brand Recession

Published on December 20, 2011 By Steven Weiss

Enterprises are not supporting brands because of costs, consumer demand, erosion of brand value, commoditization and hyper-competition. Circuit City, Pontiac, Saturn, Borders, House & Garden, Blockbuster and American Apparel are examples of enterprises that skated by with minimum expenditures. They found that in a recession that they were unaffordable.  “Renting volume” was a short term [...]

All In The Family

Published on December 15, 2011 By Steven Weiss

A group of brands is like a family. If the family is close knit and has a strong identity, all members of the family will reflect and share in that identity however different they may be from each other. If on the other hand there is not much family connection, there may not be much [...]