Tag Archive

Brand Recession

Published on December 20, 2011 By Steven Weiss

Enterprises are not supporting brands because of costs, consumer demand, erosion of brand value, commoditization and hyper-competition. Circuit City, Pontiac, Saturn, Borders, House & Garden, Blockbuster and American Apparel are examples of enterprises that skated by with minimum expenditures. They found that in a recession that they were unaffordable.  “Renting volume” was a short term [...]

Companies That Have Disregarded Previous Instructions And Those That Have Not

Published on July 15, 2010 By Steven Weiss

HAVE • Apple: The largest mobile device company in the world. • Google: Has a healthy disregard for the impossible. • The Coca-Cola Company: Pioneer in distribution, marketing, advertising. • US Army: From fighting wars to nation building. • Nike: Refined and redefined running shows and cradle to cradle sustainability. • Patagonia: First to pledge [...]