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The Picasso Brand

Published on January 2, 2013 By Steven Weiss

“The first artist as a brand was Picasso,” (The Art Newspaper, December 2012). Picasso controlled the relationship between production and distribution.  Picasso excited demand with a continuous stream of new styles. Collectors dutifully moved on from the Blue Period to Cubism just as consumers later moved on from a ’57 Chevy Bel Air to a [...]