Balance of Power

 

The balance of power shifted for the manufacturer to the retailer.  The retailer dominates the marketplace.   Today, the tsunami of retailer brands,  dollars, consumer access and shelf control dwarfs manufacturing weapons.  The manufacturer must create virtual worlds shifiting the physical world into a virtual world.   Virtual worlds and hyperlinking them to emotions, experiences and the real world.   Technologies are the way to shift the balance and level the playing field.  

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