Archive for April, 2013

Harvard: “20 Logos We Love,” by Andrew Shea, April 13, 2013

April 30, 2013

Harvard: “20 Logos We Love,” by Andrew Shea, April 13, 2013 I recently read “20 Logos We Love – What Makes A Great Logo” was logo-light.  It needed further explanation and clarification. My turn. Logos are symbols and are just that – symbols.  Some of them are incredibly powerful and others are just so much [...]

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Update of Instructions Manual

April 23, 2013

I have been asked to update the Disregard Previous Instruction Manual for Business Leaders.  If you are going to succeed in this rapidly changing world, we face two challenges: make sense of the world around us and Disregard Previous Instructions. Update Leadership Most leaders see things the same way everyone else sees them because they [...]

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“Practically Radical” by William C. Taylor

April 18, 2013

“Practically Radical” is a must read for anyone who wants to disregard previous instructions. The ideas are fresh; the book is chock full of instantly applicable ideas. The book challenges conventional wisdom. It is almost but not quite as radical as my book.  Sorry for the plug. If you’re interested in reinventing your company and [...]

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“Predictably Irrational” by Dan Ariely

April 12, 2013

“Predictably Irrational” by Dan Ariely – If you have ever wondered how consumers make decisions this is a must read.  There are several examples–Starbucks, Coke, Duke basketball tickets, healthcare–all focus in on decision drivers that will turn your world upside down. I fell into that category. Consumer relationships and treatment is top-of-mind. His observation; “You can’t treat [...]

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