Archive for March, 2012

Managing Brands to Build Brand Equity and Profits

March 20, 2012

Executive Memorandum CONFIDENTIAL To: The New CEO From: The Previous CEO (now Chairman of the Finance Committee) Date: March 20, 2012 Re: Managing Brands to Build Brand Equity and Profits Thanks for the extremely gracious reception you gave to my memo on “Managing the Consumer as An Asset.”  I’m glad you found it useful. Thanks [...]

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Posted in Book/Article Review, Branding, Management | No Comments »

Hip Surgery

March 11, 2012

I just had hip surgery which I do not recommend. The hospital taught me another lesson about customer service. I felt that they cared about me and made every effort to make my stay as seamless as possible. Surgery went well . Physical therapy is not a lot of fun.

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