Archive for February, 2012

What problem are you solving?

February 24, 2012

That simple question is one of the best barometers for successful new products. The new product position should be alleviated. Approximately 8 out of 10 new products fail. There are a multitude of reasons depending upon who is giving the debriefing? I am afraid even with new technologies, software and information the success rate will [...]

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Instruction Manual Update: Build-A-Bear.

February 24, 2012

In my book, I discuss Build-A-Bear being a prisoner of the past. Last week the stock was down approximately 25%. The traffic in the retail stores were down, sales and earnings were below estimates and marketing did not drive sales and earnings. Build-A-Bear has the following choices; it could sell the business, it could find [...]

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Posted in Branding, Business Education, Competitive Advantage, Consulting, Management, Markets, Strategic Planning, Uncategorized | No Comments »

Instruction Manual Update: Business Designs.

February 21, 2012

The majority of business designs are carbon copies of each other.  The business designs of package goods companies, software companies and car companies are carbon copies of each other.  It there is anything that has caught the popular fancy is business design; agile, flexible, collaborate.  Every month brings another business design.  We add as many [...]

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Things to think about when thinking about solving problems.

February 16, 2012

One of the greatest obstacles to solving problems is success.  Success is not a real place, it is a psychological one.  Success is where you think you have more to lose than you have to gain, where you spend your time trying to maintain a position rather than scrambling to new heights.  There is a [...]

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Posted in Psychology, Strategic Planning, The Disregard Previous Instructions Way | 1 Comment »

Think About It: Strange bed fellows. Digital lovers.

February 15, 2012

I recently read a piece of research that made my head explode. We are awash with statistics on digitalization and smart phones. Smart phones have become are digital companions. 83% of people sleep next to their smart phones are security blank. 35% of smart phone users use an app before getting out of bed. There [...]

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Instruction Manual Update: Inventing The Future

February 15, 2012

The future will be a time for actors rather than spectators.  Predicting the future is a common practice.  Most enterprises have planning departments that predict the future.  Let them go.  An enterprise should invent the future not predict the future.  It is the difference between being passive and being active.  The risks are there regardless, [...]

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The DPI Instruction Manual Update: The Washington Post

February 13, 2012

The New York Times Sunday business journal reported on the digital future for the Washington Post. The paper refuses to remain a hostage “of the past”. The digital revolution reinvention of the newsroom is a big step forward. The Washington Post can look at “where online visitors are when they read the site, if they [...]

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Things To Think About When Thinking About Solving Problems

February 10, 2012

A lot of people keep solving the same problem over and over again in the same way instead of solving the ones they haven’t tackled yet and instead of finding new ways to tackle the old problems. They do this because that’s what they know how to do. This is far more common than is [...]

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Posted in Advertsing, Branding, Creativity And Innovation, Strategic Planning, The Disregard Previous Instructions Way | No Comments »

Awesome Book: “Who Cares Wins” By David Jones

February 8, 2012

Mr. Jones’ book focuses on the challenges that face big business in tomorrow’s world. “No business can remain competitive, without driving every level of business boards the concept of social responsibility.”  This book could not have come at a better time. The challenges that the world is facing can only be solved if the business [...]

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