Archive for January, 2012

The DPI Instruction Manual Update: 2012 Space Rocket

January 23, 2012

Enterprises cannot look at 2012 as a continuation of the past because it will be different. The formulas for yesterday’s success are almost guaranteed to be formulas for failure tomorrow. The fact is there will be a series of disruptions, discontinuities and strategic uncertainty. “Like a space rocket on the way to the moon, a [...]

Tags:
Posted in The Disregard Previous Instructions Way, The Future, Update to The DPI Instruction Manual For Business Leaders | No Comments »

The DPI Instruction Manual Update: Purpose Driven Brands

January 18, 2012

You might have seen an article in the January 16, 2012 edition of Advertising Age that focused on purpose-driven brands. Jim Stengel, the “high priest of purpose driven marketing,” makes the case that a purpose- driven brand creates value. He then creates the Stengel 50. The research proved that association with ideas have a strong [...]

Tags: ,
Posted in Branding, Strategic Planning, Update to The DPI Instruction Manual For Business Leaders | No Comments »

Coors Light Overtakes Budweiser As No.2 Seller

January 11, 2012

Coors Light has done the seemingly impossible. It has become the No.2 selling light beer in the United States. The reasons why will be discussed over and over again. I am a beer aficionado. I do not know if that makes me anymore qualified than the herd. I live in St.Louis and Budweiser has become [...]

Tags: ,
Posted in Competitive Advantage, Markets | No Comments »

The DPI Instruction Manual Update: Ford Gets It

January 7, 2012

Let’s get radical. The product philosophy of this age most reverently adopted will be radical. Faced with the painful trade-off between incremental and radical, most organizations would choose incremental products/services. That brings us to Ford. Ford, a once staid American car company, is building “radical products.” Ford plans a radical redesign of Fusion – its [...]

Tags: , , ,
Posted in Competitive Advantage, Creativity And Innovation, Manufacturing, Markets, Strategic Planning, Update to The DPI Instruction Manual For Business Leaders | No Comments »

The DPI Instruction Manual Update: With A Little Help From My Friends

January 4, 2012

Companies are starting to include lists of what your friends like. The premise is that if you can see what your friends are reading and listening to, it would impact your decision. What is being built is a “friends-centric reading experience” says Vijay Ravindran, Chief Digital Officer at the Washington Post. We have always asked [...]

Tags: , ,
Posted in Creativity And Innovation, Customer Relations, Media, The Future, Update to The DPI Instruction Manual For Business Leaders | No Comments »

The DPI Instruction Manual Update: Verizon Made Front Page News

January 1, 2012

Verizon abruptly backed off a plan to charged some customers $2 to pay their bills online or over the phone. The consumer backlash was immediate. Verizon made the honor role, which includes Netflix, Bank of America and HP.  To achieve that feat, enterprises have to screw their consumers, be tone deaf, lose trust and destroy [...]

Tags: , , ,
Posted in Customer Relations, Internet, Public Relations, Update to The DPI Instruction Manual For Business Leaders | No Comments »