Archive for December, 2011

The Art Of Forecasting

December 27, 2011

I am not in the forecasting business. There are several forecasters that peddle there procrastinations to enterprises that are thirsty for clues about the future. There are economic, business, political, cultural, technological, innovation, biotech, nano tech, demographic and financial forecasters to name a few. These forecasters all cluster around industries and institutions. Forecasters have to [...]

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Posted in Strategic Planning, The Future | No Comments »

The DPI Instruction Manual Update: Video Game Generationals

December 22, 2011

Video game generationals (16-18 year old) are spontaneous and collaborative multitaskers. Studies show that they perform seven tasks at a time on average in their free time like texting, instant messaging, checking facebook, using smart phones, gaming and watching television.  Video game generationals expect instantaneous access to everyone everywhere at anytime and do not have [...]

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Posted in Internet, Markets, Psychology, Update to The DPI Instruction Manual For Business Leaders | No Comments »

Brand Recession

December 20, 2011

Enterprises are not supporting brands because of costs, consumer demand, erosion of brand value, commoditization and hyper-competition. Circuit City, Pontiac, Saturn, Borders, House & Garden, Blockbuster and American Apparel are examples of enterprises that skated by with minimum expenditures. They found that in a recession that they were unaffordable.  “Renting volume” was a short term [...]

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Posted in Branding, Recession | No Comments »

Social Media

December 19, 2011

I came across a white paper in AmicusBD Quarterly written by Rick Gonzales and Scott Hall called Diving into the Social Web. What was particularly interesting was the tough questions for brand strategist.  They asked: Do we have a true, insightful and proprietary social media strategy or are we just the next brand on Facebook? [...]

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Posted in Advertsing, Internet, Strategic Planning | No Comments »

All In The Family

December 15, 2011

A group of brands is like a family. If the family is close knit and has a strong identity, all members of the family will reflect and share in that identity however different they may be from each other. If on the other hand there is not much family connection, there may not be much [...]

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No Profit Zone. Best Buy Shares Tumble.

December 14, 2011

Best Buy is a No Profit Zone. Hyper-competition is eroding margins and most advantages are copied or overcome. Televisions and mobile phones are commodities. Amazon is disrupting the industry. The low margin/high volume strategy is destroying profitability. Best Buy faces the prospects of becoming showrooms for online competitors. The Internet as a lower-margin sales channel [...]

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Posted in Competitive Advantage | No Comments »

How Do You Know When To Disregard Previous Instructions?

December 13, 2011

A number of enterprises have asked, “how do you know when to disregard previous instructions?” Certainly, different industries have there own tell tale signs.  Manufacturers, biotech, telecommunications, software, package goods, etc. would have different tell tale signs.  There are some commonalities: missing sales and earnings objectives, disruptions and transformation, product and service failures, demand destruction, [...]

Posted in Competitive Advantage, Management, Strategic Planning, The Disregard Previous Instructions Way | No Comments »

“The Disregard Previous Instructions Instruction Manual For Business Leaders”

December 11, 2011

I have published a new book called The Disregard Previous Instructions Instructional Manual for Business Leaders. The volume contains forward-thinking observations of today’s business environment and the challenges ahead. Moreover, it explores the pitfalls the enterprises faces and offers suggestions for avoiding them. The book covers a wide-range of topics with commentary on subjects including [...]

Posted in Book/Article Review, Press Releases | No Comments »

“Newness” And “Uniqueness”

December 9, 2011

John Hopkins makes a distinction between being new and being unique. “Newness” is novelty-the quality of being first. It can originate first in the mind of the creator, first in a group or first in a particular period. “Uniqueness” is absolute. It means that the thing created is unlike anything else which existed previously.  His [...]

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Posted in Creativity And Innovation | No Comments »

Business Education

December 8, 2011

Future leaders of corporations face radical changes, disruptions, reinvention and mandates in social responsibility. The Internet is in its infancy. New societal and technological changes are creating online communities built around trust and reputation. As environments change, business leaders find themselves on a new playing field. Business schools find themselves trying to catch up with [...]

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Posted in Business Education | No Comments »