Archive for November, 2011

Learning A New Language

November 30, 2011

I am fed up with marketing jargon-teamwork, segmentation, hyper-personalization, learning organization, benchmarking, herding-and that is just the tip of the iceberg. I often talk with marketing students who parrot back the lingo. I ask them to tell me a story any story without using any of the marketing lingo. I often ask what is the [...]

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Posted in Business Education | No Comments »

Thou Shalt Sell Memories

November 28, 2011

Memorable experiences outshine goods. Experience, however, is what makes goods desirable and a good many of those experiences are memorable. When they are, the goods themselves encompass those memories no less than the memories encompass the goods. Which brings us full circle: thou shalt sell memories. This is almost always interpreted to mean “sell nostalgia.” [...]

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Posted in Branding, Psychology | No Comments »

McKinsey – Left Brain Thinkers In A Right Brain World

November 28, 2011

In A Whole New Mind, Daniel Pinks writes about the thinking skills that will lead to success in the future. The brain’s left hemisphere is sequential, logical and analytic.  The brain’s right hemisphere is non-linear, intuitive and creative. The defining skills that powered the Information Age of the previous era were “left brain” capabilities. They [...]

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Posted in Consulting, Psychology | No Comments »

Ham And Eggs

November 21, 2011

Keller Fay points out that, “There are nearly one trillion conversations about brands every year in the US alone.” 90% of those polled trust recommendations by their Facebook friends (Source: Exact Target August 2010) Product recommendations from family (63%) and friends (31%) are the most trusted (Source: Cone Inc. June 2010). ‘Personal search engine’ Greplin [...]

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Posted in Branding, Internet | No Comments »

A Love Affair With Analytics

November 20, 2011

Enterprises have fallen in love with analytics. Organizations are dominated by analytical thinking. Today’s business leaders are adopting algorithmic decision-making using highly sophisticated software. Oops.  We all know that the world is changing constantly, disruptions are common place and technologies are game-changing. When the future takes a different course then the past is not a [...]

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Posted in Strategic Planning, The Future | No Comments »

Look Up America

November 18, 2011

The future rests with the young people of this world.  At the moment, those young people are anxious about the future of jobs and angry and depressed about what they see ahead of them. They need a sense of their own possibilities. They need reason to hope. They need the chance to help shape their [...]

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Posted in Recession, The Future | No Comments »

Wal-Mart Cares. Wall Street Does Not Care.

November 16, 2011

Wal-Mart is sticking to low prices. Wal-Mart profits fell 2.9% from a year ago.  Wal-mart’s margins will continue to fall because they are investing in low prices for the holidays. Basically, Wal-Mart is lowering them or if they receive higher prices from their vendors, they are not passing those increases along.   Wal-Mart is also [...]

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Posted in Pricing, Recession | No Comments »

“The Agile Organization” In Talent Management Magazine

November 10, 2011

Cathy Farley is Managing Director of Accenture’s talent and organization performance practice in North America. Walter Gossage is their Executive Director of Change Management. (I kid you not; these are their titles.) They co-authored “The Agile Organization” that appeared in Talent Management. The authors talked about agile organizations, an adaptive workforce, change experts and change [...]

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Posted in Book/Article Review, Management | No Comments »

For Then Against Then For

November 10, 2011

I am confused. The republican candidates want smaller and less intrusive government. If one of the candidates is elected president he/she is in charge of running the government. Bipolar?

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Let’s Make A Deal

November 9, 2011

Let’s Make a Deal was a game show where contestants were given a choice to choose what is behind doors 1, 2 or 3. The prizes were all over the lot. The game show was the most popular show on daytime  television. In the New York Times, there was an article, “Commercials by Multiple Choice.” [...]

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Posted in Advertsing, Internet | No Comments »