Archive for October, 2011

Think Radically: Disregard Previous Instructions.

October 31, 2011

Herman Cain is leading in most polls. Running as an outcast in an outcast year touches a nerve. He has tapped into a sentiment that is pervasive in society. If he were following the usual instructions, he would build an organization on the ground.  He would stir up grass roots support. He chooses not to [...]

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Posted in Politics | No Comments »

Thou Shalt Make Love, Not War.

October 26, 2011

Marketers are wonderfully adept at wooing and winning consumers, but not nearly as good at loving them once they are won. The grass always seems to be greener in the other advertiser’s yard. We no sooner woo one consumer than we are off wooing and winning new consumers. That is half of what marketing is [...]

Posted in Advertsing, Customer Relations | No Comments »

Great By Choice By Jim Collins, Morten T. Hansen

October 24, 2011

This book is misleading and I do not agree with the conclusions drawn, nor should you. The research was conducted for the period from 1972 to 2002. They say that they can not comment on a company after the study period. There is ample evidence to suggest that companies have changed drastically from 1997-2011. They [...]

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Posted in Blog Responses, Strategic Planning | No Comments »

What Is A Brand Anyway?

October 4, 2011

That’s a trick question.  A brand is not so much a “what” as a “who.” If a product is what you make, a brand is who you are. The word “brand” comes from ranching where the brand was the identifying mark individual ranchers used to identify their cattle. This brand had a three-fold purpose: one) it [...]

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Posted in Branding | No Comments »

Playing Catch Up

October 3, 2011

Disregard any thoughts that asset cycles can proceed at a steady and predetermined pace. Each stage of asset cycles cannot wait. Everything must move at full speed all of the time. If you fall behind, it will be difficult and costly to catch up. Always stay two cycles ahead of the marketplace to make more money.

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Posted in Management | No Comments »