Archive for August, 2011

Declining Expectations About the Future

August 30, 2011

We find ourselves in a period where it is presumed that the future will be less attractive than the past. This seems to be the case, not only in the United States, but also throughout much of the world. While the expected deterioration can be attributed to a variety of causes, there doesn’t seem to [...]

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Posted in Global Economy, The Future | No Comments »

Ten Things I Have Found To Be True

August 15, 2011

1. Fast is better then slow. 2. There are no fool-proof plans. 3. Technology is neutral. 4. There are no barriers to entry. 5. The Internet is the greatest force for commoditization ever. 6. There are no big new ideas. 7. Always go on the attack. Playing defense seldom wins. 7. Brand foreclosures have increased. [...]

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Posted in The Disregard Previous Instructions Way | No Comments »

Pret A Profit

August 9, 2011

Pret A Manger stores are great examples of how to operate differently in the fast food industry. The turnover rate is about 60% yearly.   That’s impressive considering the fast food industry  turnover rate can be 300 to 400 percent. So far this year, sales have increased 40% from the same period last year. Pret A [...]

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Posted in Management | No Comments »

Marketing In A Global Recession Revisited

August 8, 2011

I have talked about this before, but it bears repeating.  Now is not the time to abandon the consumer. In fact, now is the best time to invest in the consumer. Enterprises for the most part are raising prices due to a cost of goods increase and margin squeeze. I would do the opposite. I [...]

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Posted in Customer Relations | No Comments »