Archive for July, 2011

Pepsi Takes Aim At Coca-Cola’s Icons – Financial Times [July 19, 2011]

July 19, 2011

Pepsi-Cola has launched television advertising in the US casting Santa Claus and polar bears, classic Coke mascots, as converts to the Pepsi’s core cola brand. Pepsi-Cola is in full retreat and will lose market share and their cost of business will increase. Loyal users will feel betrayed. They are drinking Pepsi-Cola for several reasons: what [...]

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