Archive for June, 2011

Marketing In A Global Recession

June 7, 2011

The recent consumer sentiment data, 9% unemployment and the price of gas make for a perfect storm. On my web site, DisregardPreviousInstructions.com, I have some ideas about how to market in a global recession. 1) We ought to start thinking about every consumer we have as someone who is critical to our business – a [...]

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