Archive for March, 2011

Truth In Advertising

March 23, 2011

In surprising show of honesty, a panel of ad execs owned up to how much (or little) truly great work they thought their agency produced. All the panelist said less then 50% and Howard Draft, executive chairman of DraftFCB said only 20%. If I were a client, I would be outraged.  8 out of 10 [...]

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Posted in Advertsing | No Comments »

Bold. Bolder. Boldest.

March 21, 2011

In this volatile and unpredictable environment, the need for business to be bold has never been greater. Managers need to think and plan beyond the short term. Workforces need to embrace change. Companies, large and small, need to consider how to build sustainable enterprises in a world where competition is tougher than ever before.

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Posted in Strategic Planning, The Future | No Comments »

The Black Swan

March 17, 2011

The Black Swan is a highly improbable event with three principle characteristics: it is unpredictable; it carries a massive impact; and after the fact, we concoct an explanation that appears less random and more predictable than it was. Japan is living through the aftermath of a Black Swan.  Black Swans change the way you look at the world [...]

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Posted in Global Economy | No Comments »

Profit Zones

March 2, 2011

Most enterprises focus on today’s profit zones rather than tomorrow’s. There are three reasons: asset utilization, mining and blindfolds. Most analysis suggests that we are embarking on major change of course with an outmoded infrastructure. Therefore, enterprises will need to develop a better understanding of the new realities and profit opportunities.

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Posted in Markets | No Comments »