Archive for November, 2010

Toyota And Honda Lose Edge In U.S.

November 15, 2010

Toyota is an example of an enterprise which went to sleep at the wheel.  The enterprise rode the wave of success and believed it was invincible.  Quality, reliability and trust in the brand has been severely damaged. It happened overnight. The paradox lies in the fact that the success of Toyota planted the seeds for future declines. Once [...]

Tags: , ,
Posted in Branding, Markets | No Comments »

Campbell Soup

November 11, 2010

The bowl was half-empty. Campbell’s executives blame a confluence of events.  They were in a hyper-competitive market and acted like they were in a competitive market. Campbell was behind the curve and never caught up.  Campbell borrowed from the brand and got behind on their payments.   There were no brand deposits, only withdraws.  Brand deposits [...]

Posted in Branding | No Comments »

A Vision Of The Future

November 10, 2010

It is time for a vision that will put the negative rhetoric on the defensive.  It is time for an image of the future that promises abundance, not scarcity; fulfillment for the individual, not alienation. Let’s chart a future that is in the realm of possibility in our own lifetime.  Consistent with its vision of [...]

Posted in Customer Relations, Strategic Planning, The Future | No Comments »

India’s Improvisation

November 9, 2010

Indian innovations focus more on creative improvisation by which it strives to solve the common man’s problems. India’s constraint-based innovation, which is aimed at ingenuity of product, has received high acclaim across the globe. Tata Nano is one of the best examples. It gave wings to the dreams of the average Indian of having a [...]

Tags: , ,
Posted in Global Economy, Markets | No Comments »