Update to The DPI Instruction Manual For Business Leaders

The DPI Instruction Manual Update: The Washington Post

Posted by on February 13, 2012 at 9:05 am

The New York Times Sunday business journal reported on the digital future for the Washington Post. The paper refuses to remain a hostage “of the past”. The digital revolution reinvention of the newsroom is a big step forward. The Washington Post can look at “where online visitors are when they read the site, if they [...]

The DPI Instruction Manual Update: 2012 Space Rocket

Posted by on January 23, 2012 at 12:36 pm

Enterprises cannot look at 2012 as a continuation of the past because it will be different. The formulas for yesterday’s success are almost guaranteed to be formulas for failure tomorrow. The fact is there will be a series of disruptions, discontinuities and strategic uncertainty. “Like a space rocket on the way to the moon, a [...]

The DPI Instruction Manual Update: Purpose Driven Brands

Posted by on January 18, 2012 at 10:47 am

You might have seen an article in the January 16, 2012 edition of Advertising Age that focused on purpose-driven brands. Jim Stengel, the “high priest of purpose driven marketing,” makes the case that a purpose- driven brand creates value. He then creates the Stengel 50. The research proved that association with ideas have a strong [...]

The DPI Instruction Manual Update: Ford Gets It

Posted by on January 7, 2012 at 9:29 am

Let’s get radical. The product philosophy of this age most reverently adopted will be radical. Faced with the painful trade-off between incremental and radical, most organizations would choose incremental products/services. That brings us to Ford. Ford, a once staid American car company, is building “radical products.” Ford plans a radical redesign of Fusion – its [...]

The DPI Instruction Manual Update: With A Little Help From My Friends

Posted by on January 4, 2012 at 5:56 pm

Companies are starting to include lists of what your friends like. The premise is that if you can see what your friends are reading and listening to, it would impact your decision. What is being built is a “friends-centric reading experience” says Vijay Ravindran, Chief Digital Officer at the Washington Post. We have always asked [...]

The DPI Instruction Manual Update: Verizon Made Front Page News

Posted by on January 1, 2012 at 1:45 pm

Verizon abruptly backed off a plan to charged some customers $2 to pay their bills online or over the phone. The consumer backlash was immediate. Verizon made the honor role, which includes Netflix, Bank of America and HP.  To achieve that feat, enterprises have to screw their consumers, be tone deaf, lose trust and destroy [...]

The DPI Instruction Manual Update: Video Game Generationals

Posted by on December 22, 2011 at 10:45 am

Video game generationals (16-18 year old) are spontaneous and collaborative multitaskers. Studies show that they perform seven tasks at a time on average in their free time like texting, instant messaging, checking facebook, using smart phones, gaming and watching television.  Video game generationals expect instantaneous access to everyone everywhere at anytime and do not have [...]