Business Education

Harvard: “20 Logos We Love,” by Andrew Shea, April 13, 2013

Posted by on April 30, 2013 at 11:51 am

Harvard: “20 Logos We Love,” by Andrew Shea, April 13, 2013 I recently read “20 Logos We Love – What Makes A Great Logo” was logo-light.  It needed further explanation and clarification. My turn. Logos are symbols and are just that – symbols.  Some of them are incredibly powerful and others are just so much [...]

“This is Service Design Thinking” Marc Stickdorn, Jakob Schneider.

Posted by on March 21, 2013 at 8:19 am

I recommend this book for anyone interested in design thinking and its applications.   There are several useful models and definitions.   The more models the less clarity.  I  found myself trying to distinquish between models and circumstances.   You can pick and choose among the definition of service design thinking in the book.   [...]

The Ideal Corporation

Posted by on August 15, 2012 at 1:35 pm

What should we expect from a corporation? This question has been asked many times and answered many times and the answers differ depending upon whom you ask and when you ask and what your motives seem to be in asking. Even among corporate executives, however, there is a wide variety of answers.  People, even people [...]

Dr.Murry: Commencement Address at UCLA

Posted by on July 12, 2012 at 10:56 am

Dr.Murry was one of three people (Big Short) who predicted and took advantage of the housing crisis, credit default swaps and the collapse of Aig.  His commencement address at UCLA is a tutorial on how he did what he did.  He explains his logic, decision making and big bets.  The government instead of asking for [...]

P&G Goes Down the Drain.

Posted by on June 22, 2012 at 9:44 am

P&G needs drain clean the businesses are clogged up. “P&G cuts its earnings guidance, lowered its outlook which is worrisome sign,especially after P&G  reported The and s string of weak results What happened? They are in hyper competitive markets. They either did not know it or did not know what to do. They did not know [...]

Instruction Manual Update: Build-A-Bear.

Posted by on February 24, 2012 at 10:03 am

In my book, I discuss Build-A-Bear being a prisoner of the past. Last week the stock was down approximately 25%. The traffic in the retail stores were down, sales and earnings were below estimates and marketing did not drive sales and earnings. Build-A-Bear has the following choices; it could sell the business, it could find [...]

Business Education

Posted by on December 8, 2011 at 4:47 pm

Future leaders of corporations face radical changes, disruptions, reinvention and mandates in social responsibility. The Internet is in its infancy. New societal and technological changes are creating online communities built around trust and reputation. As environments change, business leaders find themselves on a new playing field. Business schools find themselves trying to catch up with [...]

Learning A New Language

Posted by on November 30, 2011 at 5:27 pm

I am fed up with marketing jargon-teamwork, segmentation, hyper-personalization, learning organization, benchmarking, herding-and that is just the tip of the iceberg. I often talk with marketing students who parrot back the lingo. I ask them to tell me a story any story without using any of the marketing lingo. I often ask what is the [...]