The New Reality

Posted by on October 2, 2012 at 10:23 am

Confidential To: The CEO From: The Former CEO, now Chairman of the Finance Committee Date: October 2012 Re: The New Reality Thanks for the extremely gracious reception you gave my last memo. I’m glad you found it useful. Thanks also for asking me to write another memo. I’m flattered. Doubly so because I really intended [...]

Build A Bear: Target Audience.

Posted by on October 2, 2012 at 9:00 am

I have never seen an 8 year old drive a car.  I believe that is against the law.  I have never seen 8 year olds go to malls between the hours of 9:00 to 3:00 they are in school.  I believe that 8 year olds go to BBW web-site.  If they purchase bears over the [...]


Posted by on June 20, 2012 at 4:40 pm

I have written about this before and we are still not getting are cut. We are being sliced and diced. We are being sold to the highest bidder. Marketers save money by knowing who to sell to and how to sell them. Advertising has become more efficient. Enterprise are in on the scam. We are [...]

The DPI Instruction Manual Update: The Washington Post

Posted by on February 13, 2012 at 9:05 am

The New York Times Sunday business journal reported on the digital future for the Washington Post. The paper refuses to remain a hostage “of the past”. The digital revolution reinvention of the newsroom is a big step forward. The Washington Post can look at “where online visitors are when they read the site, if they [...]

Awesome Book: “Who Cares Wins” By David Jones

Posted by on February 8, 2012 at 12:47 pm

Mr. Jones’ book focuses on the challenges that face big business in tomorrow’s world. “No business can remain competitive, without driving every level of business boards the concept of social responsibility.”  This book could not have come at a better time. The challenges that the world is facing can only be solved if the business [...]

The DPI Instruction Manual Update: Verizon Made Front Page News

Posted by on January 1, 2012 at 1:45 pm

Verizon abruptly backed off a plan to charged some customers $2 to pay their bills online or over the phone. The consumer backlash was immediate. Verizon made the honor role, which includes Netflix, Bank of America and HP.  To achieve that feat, enterprises have to screw their consumers, be tone deaf, lose trust and destroy [...]

The DPI Instruction Manual Update: Video Game Generationals

Posted by on December 22, 2011 at 10:45 am

Video game generationals (16-18 year old) are spontaneous and collaborative multitaskers. Studies show that they perform seven tasks at a time on average in their free time like texting, instant messaging, checking facebook, using smart phones, gaming and watching television.  Video game generationals expect instantaneous access to everyone everywhere at anytime and do not have [...]

Social Media

Posted by on December 19, 2011 at 4:07 pm

I came across a white paper in AmicusBD Quarterly written by Rick Gonzales and Scott Hall called Diving into the Social Web. What was particularly interesting was the tough questions for brand strategist.  They asked: Do we have a true, insightful and proprietary social media strategy or are we just the next brand on Facebook? [...]

No More Experts

Posted by on December 6, 2011 at 10:54 am

A visible effect of the digital age and the Internet has been the functional demotion of experts. Traditionally, the expert was an individual distinguished from the rest of us by being a scholar who was well educated and possessed knowledge and information. Now that we all live in the “digital age” with thousands of media [...]

“The Commercialization of Friendship” By Micah White in The New Yorker, Nov 28, 2011

Posted by on December 1, 2011 at 1:15 pm

In the New Yorker, Micah White, Adbuster’s senior editor who is not on Facebook, calls the social network “the commercialization of friendship.” I have never thought of Facebook in those terms. Let’s assume that is true for a moment. In that case, Facebook users should get a portion of the advertising dollars. They are the [...]