Book/Article Review

Harvard: “20 Logos We Love,” by Andrew Shea, April 13, 2013

Posted by on April 30, 2013 at 11:51 am

Harvard: “20 Logos We Love,” by Andrew Shea, April 13, 2013 I recently read “20 Logos We Love – What Makes A Great Logo” was logo-light.  It needed further explanation and clarification. My turn. Logos are symbols and are just that – symbols.  Some of them are incredibly powerful and others are just so much [...]

“Practically Radical” by William C. Taylor

Posted by on April 18, 2013 at 9:07 am

“Practically Radical” is a must read for anyone who wants to disregard previous instructions. The ideas are fresh; the book is chock full of instantly applicable ideas. The book challenges conventional wisdom. It is almost but not quite as radical as my book.  Sorry for the plug. If you’re interested in reinventing your company and [...]

“This is Service Design Thinking” Marc Stickdorn, Jakob Schneider.

Posted by on March 21, 2013 at 8:19 am

I recommend this book for anyone interested in design thinking and its applications.   There are several useful models and definitions.   The more models the less clarity.  I  found myself trying to distinquish between models and circumstances.   You can pick and choose among the definition of service design thinking in the book.   [...]

Tapscott vs Shirky: TEDGlobal.

Posted by on November 19, 2012 at 1:04 pm

Don Tapscott,  “Big Data, business intelligence, and next generation analytics can help deliver more effective targeted communications to customers.  And with detailed individual knowledge we can deliver better, personalized value (products and services) to them.  But in many ways this is just fine tuning of the old paradigm in marketing where companies deliver message and [...]

Reverse Thinking.

Posted by on July 13, 2012 at 9:13 am

Patients should pay doctors if you well.  If your sick patients should not pay doctors.  That is not original with me.  It is a great example of reverse thinking.

Dr.Murry: Commencement Address at UCLA

Posted by on July 12, 2012 at 10:56 am

Dr.Murry was one of three people (Big Short) who predicted and took advantage of the housing crisis, credit default swaps and the collapse of Aig.  His commencement address at UCLA is a tutorial on how he did what he did.  He explains his logic, decision making and big bets.  The government instead of asking for [...]

Managing Brands to Build Brand Equity and Profits

Posted by on March 20, 2012 at 11:42 am

Executive Memorandum CONFIDENTIAL To: The New CEO From: The Previous CEO (now Chairman of the Finance Committee) Date: March 20, 2012 Re: Managing Brands to Build Brand Equity and Profits Thanks for the extremely gracious reception you gave to my memo on “Managing the Consumer as An Asset.”  I’m glad you found it useful. Thanks [...]

Awesome Book: “Who Cares Wins” By David Jones

Posted by on February 8, 2012 at 12:47 pm

Mr. Jones’ book focuses on the challenges that face big business in tomorrow’s world. “No business can remain competitive, without driving every level of business boards the concept of social responsibility.”  This book could not have come at a better time. The challenges that the world is facing can only be solved if the business [...]

“The Disregard Previous Instructions Instruction Manual For Business Leaders”

Posted by on December 11, 2011 at 9:15 am

I have published a new book called The Disregard Previous Instructions Instructional Manual for Business Leaders. The volume contains forward-thinking observations of today’s business environment and the challenges ahead. Moreover, it explores the pitfalls the enterprises faces and offers suggestions for avoiding them. The book covers a wide-range of topics with commentary on subjects including [...]

“The Commercialization of Friendship” By Micah White in The New Yorker, Nov 28, 2011

Posted by on December 1, 2011 at 1:15 pm

In the New Yorker, Micah White, Adbuster’s senior editor who is not on Facebook, calls the social network “the commercialization of friendship.” I have never thought of Facebook in those terms. Let’s assume that is true for a moment. In that case, Facebook users should get a portion of the advertising dollars. They are the [...]