Psychology

Harvard: “20 Logos We Love,” by Andrew Shea, April 13, 2013

Posted by on April 30, 2013 at 11:51 am

Harvard: “20 Logos We Love,” by Andrew Shea, April 13, 2013 I recently read “20 Logos We Love – What Makes A Great Logo” was logo-light.  It needed further explanation and clarification. My turn. Logos are symbols and are just that – symbols.  Some of them are incredibly powerful and others are just so much [...]

Wall Street “Wizards” Just Presided Over the Biggest Money Drain in History – And They Are Getting Off Scot Free

Posted by on November 27, 2012 at 12:19 pm

Executive Memorandum CONFIDENTIAL To: The New CEO From: The Previous CEO Date: November, 2012 Re: Wall Street “Wizards” Just Presided Over the Biggest Money Drain in History – And They Are Getting Off Scot Free I imagine you are as furious as I am at the way Wall Street’s minions managed their global bloodletting.  They [...]

Crystal Ball: Best Buy – Going out of Business (Revised)

Posted by on September 19, 2012 at 1:25 pm

Best Buy has had its lunch handed to them by Amazon and poor management. Best Buy sells commodity and low margin products. Consumers go to Best Buy stores to see the products, take a test ride and then buy the products from other retailers. As has been reported, Best Buy has too many stores and, [...]

The Ideal Corporation

Posted by on August 15, 2012 at 1:35 pm

What should we expect from a corporation? This question has been asked many times and answered many times and the answers differ depending upon whom you ask and when you ask and what your motives seem to be in asking. Even among corporate executives, however, there is a wide variety of answers.  People, even people [...]

Larry Ellison, is creepy, arrogant, presumptions and plays God

Posted by on June 5, 2012 at 10:35 am

Larry Ellison in a Wall Street Journal interview said, “Now we can track not only what products you’re buying, but what your’s saying about those products. We know who your friends are. We know what you’re saying to your friends. We know your friends’ friends.” Larry Ellison is collecting information without are knowledge. He is using [...]

Leaders Need Followers

Posted by on May 8, 2012 at 9:13 am

Executive Memorandum CONFIDENTIAL To: The New CEO From: The Previous CEO (now Chairman of the Finance Committee) Date: March 2012 Re: Leaders Need Followers I am absolutely delighted you have decided to take the challenge of the company’s future directly to the board.  There is no doubt in my mind that you need their active [...]

The Risk of Not Being a Risk Taker

Posted by on April 19, 2012 at 11:39 am

  Executive Memorandum CONFIDENTIAL To: The New CEO From: The Previous CEO (now Chairman of the Finance Committee) Date: February 2012 Re: The Risk of Not Being a Risk Taker Thank you for your prompt response to my last memo.  Thanks also for asking me to write another memo.  I am flattered. We are a [...]

Things to think about when thinking about solving problems.

Posted by on February 16, 2012 at 5:01 pm

One of the greatest obstacles to solving problems is success.  Success is not a real place, it is a psychological one.  Success is where you think you have more to lose than you have to gain, where you spend your time trying to maintain a position rather than scrambling to new heights.  There is a [...]

The DPI Instruction Manual Update: Video Game Generationals

Posted by on December 22, 2011 at 10:45 am

Video game generationals (16-18 year old) are spontaneous and collaborative multitaskers. Studies show that they perform seven tasks at a time on average in their free time like texting, instant messaging, checking facebook, using smart phones, gaming and watching television.  Video game generationals expect instantaneous access to everyone everywhere at anytime and do not have [...]

Thou Shalt Sell Memories

Posted by on November 28, 2011 at 4:41 pm

Memorable experiences outshine goods. Experience, however, is what makes goods desirable and a good many of those experiences are memorable. When they are, the goods themselves encompass those memories no less than the memories encompass the goods. Which brings us full circle: thou shalt sell memories. This is almost always interpreted to mean “sell nostalgia.” [...]