The Ideal Corporation

Posted by on August 15, 2012 at 1:35 pm

What should we expect from a corporation? This question has been asked many times and answered many times and the answers differ depending upon whom you ask and when you ask and what your motives seem to be in asking. Even among corporate executives, however, there is a wide variety of answers.  People, even people [...]

Stop the bullshit.

Posted by on July 2, 2012 at 8:14 am

Pundits are full of shit and full of themselves. 95% of Americas wish they could sacrifice. The reasons; paying bills, household expenses, cost of living, unemployment and exhaustion. Media pundits talk about share sacrifice, how Americans are not willing to sacrifice. That is bullshit. People are sacrificing everyday just to make ends meet. Maybe, pundits [...]


Posted by on June 20, 2012 at 4:40 pm

I have written about this before and we are still not getting are cut. We are being sliced and diced. We are being sold to the highest bidder. Marketers save money by knowing who to sell to and how to sell them. Advertising has become more efficient. Enterprise are in on the scam. We are [...]

Brand Recession

Posted by on December 20, 2011 at 8:52 am

Enterprises are not supporting brands because of costs, consumer demand, erosion of brand value, commoditization and hyper-competition. Circuit City, Pontiac, Saturn, Borders, House & Garden, Blockbuster and American Apparel are examples of enterprises that skated by with minimum expenditures. They found that in a recession that they were unaffordable.  “Renting volume” was a short term [...]

The Concept of the Future

Posted by on December 7, 2011 at 9:42 am

The concept that the future holds less promise than the past goes counter to the American character and counter to human nature. It doesn’t really sit well with people and it only adds to their uneasiness. Nobody likes to think that all they have to look forward to is things getting worse. However, that view [...]

Look Up America

Posted by on November 18, 2011 at 4:54 pm

The future rests with the young people of this world.  At the moment, those young people are anxious about the future of jobs and angry and depressed about what they see ahead of them. They need a sense of their own possibilities. They need reason to hope. They need the chance to help shape their [...]

Wal-Mart Cares. Wall Street Does Not Care.

Posted by on November 16, 2011 at 10:33 am

Wal-Mart is sticking to low prices. Wal-Mart profits fell 2.9% from a year ago.  Wal-mart’s margins will continue to fall because they are investing in low prices for the holidays. Basically, Wal-Mart is lowering them or if they receive higher prices from their vendors, they are not passing those increases along.   Wal-Mart is also [...]

More For Less. Less For More.

Posted by on September 15, 2011 at 10:53 am

I do not understand the logic behind P&G and Kraft raising prices and at the same time reducing package sizes. Their strategy of less for more is especially egregious during these tough times. They should be doing the exact opposite. They’re pricing strategy should be more for less. They both claim that they are consumer-oriented [...]