The DPI Instruction Manual Update: Ford Gets It

Posted by on January 7, 2012 at 9:29 am

Let’s get radical. The product philosophy of this age most reverently adopted will be radical. Faced with the painful trade-off between incremental and radical, most organizations would choose incremental products/services. That brings us to Ford. Ford, a once staid American car company, is building “radical products.” Ford plans a radical redesign of Fusion – its [...]

Manufacturers Are Committing Suicide.

Posted by on May 3, 2011 at 12:35 pm

While I have written about this before, it still boggles my mind that manufacturers allocate approximately 70% of their budget for promotional and merchandising allowances. That is like giving the US nuclear arsenal to Iran. Retailers are manufacturers’ number one competitors. For example, Wal-Mart rakes in the dough which it uses to promote its private [...]