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Harvard: “20 Logos We Love,” by Andrew Shea, April 13, 2013

Posted by on April 30, 2013 at 11:51 am

Harvard: “20 Logos We Love,” by Andrew Shea, April 13, 2013 I recently read “20 Logos We Love – What Makes A Great Logo” was logo-light.  It needed further explanation and clarification. My turn. Logos are symbols and are just that – symbols.  Some of them are incredibly powerful and others are just so much [...]

Tattoos. Tattoos. Tattoos.

Posted by on October 16, 2012 at 3:52 pm

I have been reading about tattoos. Tattoos are supposed to be new. Tattoos are identifiers. Tattoos are body designers. Tattoos are badges. That is nothing new. What about Indians? Indians use tattoos, (although they did not call them that) to: identify tribes, to identify individuals, to go into battle, to tell stories and as a [...]

The Ideal Corporation

Posted by on August 15, 2012 at 1:35 pm

What should we expect from a corporation? This question has been asked many times and answered many times and the answers differ depending upon whom you ask and when you ask and what your motives seem to be in asking. Even among corporate executives, however, there is a wide variety of answers.  People, even people [...]

Trust Deficit $4 Trillion and Counting

Posted by on July 30, 2012 at 10:00 am

The trust deficit over the past three fiscal years through September 2011 totaled 4 trillion dollars. Trust earnings per share have collapsed. Projected (trust earnings) will continue to decline. This is consistent with research data and consistent with what we know about the trust crisis. I was not clear about what I meant when I [...]

Creativity in the 5th Dimension.

Posted by on June 21, 2012 at 3:17 pm

A new kind of discovery has emerged in which sources of creativity have been founded as much upon marginalized sites and contexts as upon creative hubs. Now, the most important thing to work on is creative discovery, which is not only about creativity, it’s the whole understanding of discovery.

Things To Think About When Thinking About Solving Problems

Posted by on February 10, 2012 at 4:43 pm

A lot of people keep solving the same problem over and over again in the same way instead of solving the ones they haven’t tackled yet and instead of finding new ways to tackle the old problems. They do this because that’s what they know how to do. This is far more common than is [...]

Social Media

Posted by on December 19, 2011 at 4:07 pm

I came across a white paper in AmicusBD Quarterly written by Rick Gonzales and Scott Hall called Diving into the Social Web. What was particularly interesting was the tough questions for brand strategist.  They asked: Do we have a true, insightful and proprietary social media strategy or are we just the next brand on Facebook? [...]

Let’s Make A Deal

Posted by on November 9, 2011 at 4:29 pm

Let’s Make a Deal was a game show where contestants were given a choice to choose what is behind doors 1, 2 or 3. The prizes were all over the lot. The game show was the most popular show on daytime  television. In the New York Times, there was an article, “Commercials by Multiple Choice.” [...]

Car Wreck

Posted by on November 8, 2011 at 7:34 pm

The challenge for Joe Ewanick is to reinvent global marketing for Chevrolet. He is clearly not doing that  The script he is following is yesterday’s news. Positioning Chevrolet as a global brand is meaningless to car buyers throughout the world. The badges are local. Chevrolet’s problem was not a result of not being a global [...]

“Advertising Companies Fret Over A Digital Talent Gap”

Posted by on November 1, 2011 at 3:57 pm

In the New York Times there is an article addressing the talent gap in advertising.  The digital talent gap is driven by the enormous amount of data that “is instrumental in directing ads to the consumer and analyzing trends.” Digital media will transform the profession.  We have all heard that the ability to put specific [...]