The Disregard Previous Instructions Instruction Manual For Business Leaders

In these uncertain, volatile and unpredictable times the need for an enterprise to disregard previous instructions has never be greater. The world is changing rapidly and it is hard to keep pace. Traditional ideas no longer guarantee the results they once did. They are outdated and do not return the cost of capital.


Today's environment calls for imaginative thinking and often-radical ideas. This is a once in a lifetime opportunity for enterprises to invent the next generation of industries, businesses, communications, innovations and profit.


Having founded the Quest think tank for the Interpublic Group of companies, Steven Weiss’ mission has always been to explore the frontiers of knowledge, confront issues that are critical to most businesses and explain strategy and tactics in ways that are sublimely easy to understand.


The Quest membership included: The Coca-Cola Company, Walt Disney, General Electric, Nestle, Unilever, L'Oreal, Draft Worldwide, McCann-Erickson, Hallmark, Campbell-Ewald, McDonald's, Citicorp, Anheuser Busch, The United States Postal Service, The Boys and Girls Club of America and AT&T.


At Quest, we knew that there are no easy solutions and not everything we tried worked. We viewed failure as a necessary accompaniment to experiment and a vital part of the process of capturing new learning.


Picking up where Quest left off, The Disregard Previous Instructions Instruction Manual For Business Leaders answers the questions of today with audacious ideas and game changing thinking.

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